Social Media Marketing Tips for Realtors Heading Into Fall & Winter
As the days get shorter and the weather cools, the real estate market often shifts, and so should your marketing. Many agents assume fall and winter are “slow” seasons, but with the right strategy, social media can keep your pipeline full and your brand visible.
Here’s how to adjust your social media marketing for the colder months:
1. Showcase Seasonal Curb Appeal
Homes look different in the fall and winter, and buyers want to see them that way. Share photos or videos of listings with cozy porches, autumn landscaping, or holiday décor. Highlight curb appeal tips like keeping walkways clear of leaves and snow, or adding warm lighting as days get shorter.
2. Lean Into Lifestyle Content
Fall and winter are about comfort, family, and holidays. Share posts that tap into seasonal lifestyle moments:
Cozy interior staging ideas (throws, candles, fireplace settings)
Holiday hosting tips that make kitchens and dining spaces shine
Local fall festivals, pumpkin patches, or winter markets buyers will love
This type of content connects emotionally and keeps you top of mind, even if someone isn’t ready to buy or sell right now.
3. Educate on the Market
Many potential clients believe fall and winter are the “wrong” times to move. Use your platforms to educate:
Share stats showing homes sell year-round
Explain why motivated buyers and less competition benefit sellers
Talk about opportunities for buyers (lower competition, more negotiating power)
Educational posts position you as the expert and build trust with your audience.
4. Use Video to Stay Visible
Short-form video is still king on Instagram, Facebook, and TikTok. Create quick clips:
Walkthroughs of cozy features in your listings
Q&A sessions answering seasonal real estate questions
“Day in the life” content showing your active presence in the market
Consistency here keeps your face and voice in front of potential clients all season.
5. Stay Engaged With Your Audience
As people spend more time indoors, they spend more time online. Respond to comments, ask questions in your captions, and run polls in your Stories. Building two-way conversations strengthens relationships that may lead to business in the spring.
The Bottom Line
Fall and winter don’t have to mean a slowdown for your business; they’re an opportunity to stand out. With the right seasonal content and consistent engagement, you’ll not only stay top-of-mind but also attract motivated buyers and sellers who are ready to move now.
Ready to elevate your fall and winter marketing? Start planning your seasonal content calendar today using Curated Social’s abundance of seasonal templates and keep your momentum going strong over the winter months. Post consistently and engage with followers, showcase the season’s advantages