How Realtors Can Partner With Local Businesses to Boost Reach & Build Local Expertise
In real estate, relationships are everything. And while most agents focus on building relationships with clients, one of the most overlooked growth strategies is partnering with local businesses. By connecting with trusted shops, service providers, and community favorites, you can expand your reach, attract new clients, and establish yourself as the go-to local expert.
Here’s how to get started:
Cross-Promote on Social Media
Local businesses are always looking for fresh content, and so are you. Collaborate by:
Featuring their products or services in your Stories or Reels
Co-hosting a giveaway (e.g., “Free coffee gift card with your home consultation”)
Sharing each other’s posts to broaden your audiences
It’s a win-win: you get in front of their followers, and they get in front of yours.
Highlight Businesses in Your Content
Homebuyers love to know what makes a neighborhood special. Write blog posts or create videos like “Top 5 Coffee Shops Near [Neighborhood]” or “Where to Shop Local This Fall.” Tag and feature those businesses, they’ll often share your content in return, expanding your visibility.
Co-Host Community Events
From holiday toy drives to summer block parties, partnering with local businesses gives your events more credibility and reach. For example:
Team up with a bakery for a “Cookies & Cocoa Open House”
Partner with a garden center for a spring curb appeal workshop
Work with a gym to host a wellness day in the community
These events draw people in, showcase your personality, and put your brand in a positive, community-driven light.
Create a “Local Business Spotlight” Series
Pick one day a week or month to feature a local business on your social media or blog. Interview the owner, share their story, and highlight what makes them unique. Not only does this provide great content, but business owners will often promote your spotlight to their own networks.
Build Referral Partnerships
Local service providers like contractors, landscapers, movers, and cleaning companies are often the first people homeowners call before buying or selling. Establish a trusted referral network where you send clients their way and they send clients back to you.
The Bottom Line
Forming partnerships with local businesses doesn’t just expand your reach, it strengthens your reputation as a community expert. When clients see that you’re connected, informed, and invested in the neighborhood, they’ll trust you to guide them through one of the biggest decisions of their lives.
Ready to grow your business? Start by reaching out to one local business this week and explore how you can support each other. Small steps build strong partnerships — and strong reputations.